History of adidas Superstar

The absolute cult trainers from adidas Originals is adidas Superstar, whose story began back in 1969. The jagged three stripes on the side and the toe flaps made of rubber are characteristic of this model and actually gave the adidas Superstar the nickname of "Shell-toes" in America. To start with, this shoe was designed for basketball players in a leather low top version.  The professional player Kareem Abdul Jabbar regularly went on to play wearing adidas Superstar. It also became more well-known because of its popularity on the music scene, especially in hip-hop. The legendary New York hip-hop group Run DMC performed on stage wearing adidas Superstar and even had a hit dedicated to the shoe in 1986 with "My adidas": "my Adidas only bring good news and they are not used as selling shoes they're black and white, white with black stripe the ones I like to wear when I rock the mic" (My adidas by Run DMC').
The adidas Superstar is a real street-style hero. Trendy fashion blogs report on how to wear them in different combinations and post pictures of outfits that feature the adidas Superstar. They are often worn by women with a pair of boyfriend jeans to complete the casual look. Another combination that's back on trend is wearing adidas Superstars with a pair of slim fit jeans and an oversized coat.

 

adidas Superstar Supercolor

In spring 2015, adidas Superstar had their moment with the Superstar Supercolor campaign. The singer Pharell Williams and adidas introduced Superstars in a range of 50 colours to the market. The shoes are now available in yellow, orange, blue, green, purple, pink, and also in chic basic colours such as grey, brown or black. The selection is so big that everyone can get an adidas Superstar Supercolor in their favourite colour. The main idea in this campaign is to express equality through diversity, equality through these shoes and diversity through the 50 colours.

 

adidas Superstar at Foot Locker

Back in the 1990s adidas Superstar saw its first comeback and now, 20 years later, it's back again. So, never throw away an adidas Superstar. Instead, look after them well, because we know that they'll be bang on trend again and again! At Foot Locker New Zealand, you can find super comfortable adidas Superstar for women, men, children and even babies. So, now you can get the most popular Original Hero in classic white with black stripes or black with white stripes.