Nike Air Presto - part of the Nike Alpha Project
The Nike Air Presto was created with the following objectives in mind: improving traditional sneaker ergonomics and pushing boundaries in terms of technology. The Presto was part of the Nike Alpha Project, a secret Nike initiative in the late 1990's that gave birth to state-of-the-art products, integrating science as a fundamental designing force. All products created under the Alpha Project overarching theme, one for each of the 5 main Nike product categories, would then be showcasing the 5 Alpha dots insignia. Within Nike's Running category, the Alpha Project gave birth to the Nike Air Presto, those 5 emblematic dots taking form atop the Presto midsole.
Nike Presto origins and features
The original Nike Air Presto was first released in 2000 and was an instant hit within the sneaker community. After years of building a solid reputation as one of the most comfortable sneakers ever created, the Nike Presto is now established as a staple amongst Nike's running collection. The Nike Presto is indeed a unique concept in itself, an innovative approach to running sneakers putting the emphasis on functionality and wearing comfort. Designed as a T-shirt for the foot, the Presto is available in apparel sizes (from XXS to XL) and an elastic upper that hugs the foot. If you have never tried the Presto on, you absolutely NEED to experience the shoe's revolutionary approach to fit, comfort and sizing with its stretchy upper, plush cushioning and moulded midfoot 'fingers' creating a true one-of-a-kind feel.
Nike Air Technology
The Nike Presto truly lets the wearer's foot takes control of the shoe, rather than vice versa. With its authentic game-changing construction, including a dynamic Mesh/Neoprene stretch upper, moulded midfoot overlays, an expanding arch structure and an ultra-light Phylon midsole encapsulating Nike Air Technology, the Nike Air Presto has become one of the most memorable sneaker designs of the early 21st century. In terms of usage, the Presto has received great feedback from die-hard runners throughout the years but has also become an item of choice for sneakerheads community, who adopted its cutting-edge style as legit from day 1. The Nike Air Presto's minimalism and snug support made it a favourite to become one of the star sneakers of this Spring/Summer season, with some iconic colourways dropping throughout the next few months. We'll be starting today with the ultra-classy Triple Black version, capitalizing on the Monochrome trend going on. Stay tuned for more colourways coming up, including the Foot locker Exclusive "Persian Violet" and the much anticipated "Comet Red" version.
